As I'm sure you're well aware, Alfa Romeo is slowly being reintroduced back to the US market. This is exciting news for enthusiasts. Excluding the limited production and very expensive 8C, the wave of new Italian machines started with the 4C. It's a little carbon fiber two seat sports car. It looks sensational. It's meant to stir excitement, emotion, and interest in the brand. However, a relatively expensive, impractical sports car is not going to sustain Alfa Romeo in the US. For that they need a range of sedans and, yes, even crossovers to remain relevant. Oh, and I suppose profitable. That's important too.
The first substantive model Alfa is launching in the US is the new Giulia sedan. A launch event sponsored by Wheels of Italy on Saturday, March 25th at Luther Alfa Romeo in St. Louis Park to gave people an opportunity to see it in person, take test drives, and meet fellow enthusiasts. The star of the show was definitely the Giulia, but there were some classic Alfas to check out as well. So, after getting to experience the Giulia for myself, how does the future look for Alfa?
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